Brand Guidelines

Resources for presenting the Primitive Instruments Corporation brand consistently and professionally.

Wordmark

The Primitive Instruments Corporation wordmark should be used in all references to Primitive Instruments Corporation as space allows. Please don't modify the assets or use them in an altered way, including suggesting sponsorship or endorsement by Primitive Instruments Corporation, or in a way that confuses Primitive Instruments Corporation with another brand. For more information on correct usage, see Usage.

Logo
Logo
Logo
Logo

Logo

The Primitive Instruments Corporation logo should only be used in places where there is not enough room to display the full logo, or in cases where only brand symbols of multiple brands are displayed.

Logo
Logo
Logo
Logo

Colors

Below are our brands colors.

White

rgb(255, 255, 255)

#ffffff

Black

rgb(0, 0, 0)

#000000

Primitive Blue

rgb(0, 71, 255)

#0047FF

Primitive Yellow

rgb(255, 168, 0)

#FFA800

General Information

By using the Primitive Instruments Corporation's assets you agree to the guidelines as well as our Terms of Service and all our rules and policies. Primitive Instruments Corporation reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. For further information about use of the Primitive Instruments Corporation name and assets, please contact [email protected].

Usage

You may use the Primitive Instruments Corporation assets to truthfully describe the products, services, and technologies that we offer. You may also use Primitive Instruments Corporation assets to truthfully state that you are a customer and are using a Primitive Instruments Corporation product. For example, "Our chips were designed using Primitive Instruments Corporation."

All other uses of Primitive Instruments Corporation assets, including in connection with our vendors and products, software, or applications that utilize our open source code, require prior written permission from us. Note that a copyright license for software, even an open source software license, does not provide a license to use an asset related to the project. For inquiries, please contact [email protected].

Misuse

Here are some examples of ways that you should not use the Primitive Instruments Corporation assets:

  • -Do not use Primitive Instruments Corporation assets in the name of your business, product, service, application, domain name, publication, or other offering.
  • -Do not use marks, logos, company names, slogans, domain names, or designs that are confusingly similar to any Primitive Instruments Corporation assets.
  • -Do not use the Primitive Instruments Corporation assets in any manner likely to create confusion as to the sponsorship or relationship, affiliation, or endorsement of your company, product or service by Primitive Instruments Corporation.
  • -Do not use the Primitive Instruments Corporation assets in a false or misleading manner.
  • -Do not display the Primitive Instruments Corporation assets more prominently than your trademarks, product, service, or company name.
  • -Do not use Primitive Instruments Corporation assets for commercial purposes. e.g. do not include Primitive Instruments Corporation assets on merchandise or marketing collateral for your commercial products or services.
  • -Do not modify the Primitive Instruments Corporation assets.
  • -Do not use the Primitive Instruments Corporation assets on or in connection with any defamatory, scandalous, pornographic, obscene or other objectionable materials.